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商品編號： 9-514-022 出版日期： 2014/01/16 作者姓名： Alvarez, Jose B.;McLoughlin, Damien P.;Shelman, Mary 商品類別： Marketing 商品規格： 32p 再版日期： 地域： United Kingdom 產業： Food industry;Beverage industry;Agriculture sector;Retail trade 個案年度： 2010 - 2013
商品敘述：
In 2010, the world''s third largest retailer created a new centralized sourcing department for fresh food and store-brand grocery products in response to changes in global supply and to better meet the needs of a new multi-channel retail environment. The case, set in late 2013, covers the development of Tesco Group Food and identifies future opportunities and challenges.
涵蓋領域：
Marketing;Supply chain management;Environmental sustainability
相關資料：
Case Teaching Note, (5-514-102), 9p, by Jose B. Alvarez, Damien P. McLoughlin, Mary Shelman
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